BUCK undertook the creation of a new design language to introduce Microsoft's latest generation of PCs, producing seven short films and a web design campaign. These showcase the high performance and intuitive nature of the new machines.
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Animation
The executions showcase a continuous interaction between light, hardware, and people. Light, which makes sight possible, activates the visual metaphors in the films.
Thomas Schmid
Executive Producer
Russell Greene
Associate Creative Director
Ana Gomez Bernaus
Art Director
Twisha Patni
Head of 3D
Bill Dorais
3D Supervisor
Hogan Williams
Producer
Luke Proctor, Mark Groeschner,
Melissa Louis-Jacques
Associate Producer
Nina Randall
Head of Strategy
Marla Moore
Copywriter
Charlie Short
Darius Maghen, Emilia Tonello, Javier Tommasi, Nachei Sánchez, Seba Morales, Simon Rönnerdag, Jesseter Wang
3D Lead
Shane O'Hara
3D Animation Lead
Taylor James
3D Animator
Andy Hahn, Daniel Marin, Duncan DeMichiel, Gabriel Barbosa, Isaac Taracks, Pier Paolo, Will Burkart, Adam Webber, Jesseter Wang
Editor
Billy Kostka, Brian Dieck, Cameron Kelly, Marianne Karaan, Talia Mazzarella
Creative Technology Director
Cameron Browning
Audio
Ambrose Yu