Partnering closely with IBM Blue Studio, BUCK crafted a unified and distinctive identity for Fantasy Football, a key IBM partnership program. Our approach emphasizes amplifying each program’s uniqueness through flexible, visual storytelling.
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Cells introduce modularity and customization to the game, transforming footballs into tailored composite objects. The macro view of the field features dynamic blocks or pins that adapt and reconfigure, creating a fluid, responsive environment.
Ben Langsfeld
Group Creative Director
Jon Gorman
Executive Producer
Kitty Dillard
Creative Director
Jon Gorman, Stevie Watkins
Associate Creative Director
Doug Hindson, Emily Simms
Producer
Alexi Yeldezian
Production Coordinator
Jacklyn Reid Hemmings
Art Director
Doug Hindson, Guillermo Zapiola, Max Vogel
Strategist
Tina Surelia
Talor James, Will Burkart
2D Animation Leads
Sean Merk
Design
Berni Charadia, Codie Chang, Danni Xi, Heewon Kim, Hyung Soon Joo, Jose Flores, Max Vogel, Yukyung Lee
Concept Art
Arron Ingold, Doug Hindson
3D Design
Alex Kiesling, Duncan DeMichiel, Hannah Sun, Jesseter Wang, Michael Russo, Nachei Sanchez, Simon Ronnerdang, Taylor James, Victoria Kociman, Will Burkart
3D Animation
Duncan DeMichiel, Guillermo Zapiola, Hannah Sun, Jacky Jackson, Jesseter Wang, Michael Russo, Taylor James, Will Burkart
2D Animation
Hannah Sun, Meitar Almog, Paola Chen Li, Sean Merk, Taylor Griggs