Jesseter.

Work Reel Doodle About




Project Info 2024     Produced at BUCK
IBM Concert is a 90 second film for the 2024 Think convention, featuring abstract 2D and 3D metaphors to unveil their new AI-driven technology automation platform. 

The narrative progresses through stages of ingestion, understanding, recommendation, and conversation, utilizing dynamic 3D effects to depict micro to macro systems, showing layers of complexity and narrative harmony.



Design



We built on themes of sight, lensing, visibility, and interpretation. 

A perfectly circular disc acts as the fundamental building block of this approach, and heavily inspires its behaviors and structures.


Through multiplication, rotation, and repetition, one disc becomes many. That multiplicity of discs takes on a near infinite variety of structures, scales, and visual functions: 

Forms that convey discordance and harmony, relationships and systems. Behaviors that evoke conversation, interpreting information, input and outputs, changing states.



Animation





Credit
Group Creative Director
Jon Gorman

Executive  Producer
Kitty Dillard

Creative Director
Yker Moreno

Art Director
Lauren King

Designer
Heewon Kim
3D Design
Taylor James
Jesseter Wang
Marcus Bakke

3D Animation
Taylor James
Jesseter Wang
Michael Russo
Marcus Bakke
Duncan DiMichiel

2D Animation
Dan Cantelm
Paola Chen
Vincenzo Lodigiani
Michael Russo

Editor
Talia Mazzarella

Audio Mix
Antfood

Contact Information